Location
HERALDO Frutas S.A. is located at General Roca, in the High Valley of Río Negro, an Oasis in the middle of the Patagonia.
Due to its latitudinal location, the region has very favorable agro-ecological conditions for the production of high-quality and distinctive pip fruit. It also allows producing a differentiated product with low content of waste, and a better aroma and taste than our main competitors of the Southern Hemisphere.
For being part of the Southern Hemisphere, we produce off-season fruit, which implies a significant comparative advantage, given that it allows us to secure the automatic placement of great part of production in the most demanding markets of the world.
